Data dashboard formarket analysis.

Users

Managers and buyers in the grocery market. They need to follow popular products, purchasing activity, prices and market news, and to compare them across regions, without digging through spreadsheets.

My role

Sole designer, working with two developers and a PM. I covered the full design process: research, structure, data visualisation, UI, the UI Kit, responsive layouts and handoff.

Challenge

Make a large amount of complex market data easy to navigate, understand and compare without overwhelming users. Many data points and analytical dimensions had to fit into one clear dashboard that supports both quick insights and deeper exploration.

Goals

• Let users quickly find the market insights that matter to them.
• Make it easy to compare data across different dimensions.
• Support exploring trends through clear visualisations and filtering.
• Measure success by how much easier it is to find, compare and interpret insights than with spreadsheets and PDFs.

Research

I started with an analysis of the market and of how the data was handled before, in spreadsheets, PDF reports and manual research.

The main insight: charts and tables work best together. A chart shows the trend at a glance, while a table gives the exact numbers people need to act on. A dashboard that offers only one of them leaves a gap.

Key decisions

1. Charts and tables together.

   Each view pairs a visualisation with the underlying numbers, so users can read the trend first and then check the details without leaving the screen.

2. One visual logic across the dashboard.

   Colours and chart types follow the same rules on every screen. Once a user learns how to read one chart, they can read them all, which matters most in a data-heavy product.

3. Three ways to compare.

   The data can be compared by price, by region and by popularity, the questions managers and buyers ask most often.

4. Promoting the magazine inside a data product.

   The most unusual challenge was fitting the promotion of the service’s magazine, which also contains market data, into the dashboard alongside the analytics itself.

Data visualisation and structure

The data covers popular products, news, purchasing activity and prices, and each type needs a different kind of display. Trends and changes over time are shown as charts, and precise values sit in tables next to them. A shared chart style keeps colours and chart types consistent across every view, and comparison by price, region and popularity is built into the structure of the dashboard, so users can switch angles without starting over.

Solution

The dashboard includes a market overview, a data table, trends with filtering, a pricing comparison and a product performance view. A basic UI Kit and a defined chart style hold the interface together. The layouts are responsive, with versions for tablet and mobile.

Outcome

In two months I delivered the full dashboard design for desktop, tablet and mobile, together with the UI Kit and chart style, and handed it to the two developers for implementation.