PROFICENTER

Multi-page website for Englishlanguage courses.

Proficenter homepage — “Speak from the first lesson”

Duration

3 months

Capabilities

  • Redesign
  • Website Design
  • UI Kit
  • Mobile Responsive
  • User Flow Design

Location

Ukraine

Industry

  • Education

About

A redesign of a multi-page English learning platform built with a strong focus on SEO and organic search visibility. The website covers a wide range of user search intents through dedicated pages for different courses, learning needs, and queries.

Proficenter — homepage hero
Proficenter — “Who are we?” stats section

Main challenge

The website needed to serve a wide range of search intents while keeping the experience clear and easy to navigate. With a large number of pages and entry points, users could easily get lost or struggle to find the most relevant course.

Proficenter — course landing page

Specific goals

Redesign the information structure and user journey to help users quickly find the right course, understand their options, and move smoothly from discovery to enrollment.

Proficenter — course overview page

Key metrics

Success was measured by improving course discoverability and creating a more seamless path from search to enrollment.

Proficenter — homepage on desktop
Proficenter — stats and partners section
Proficenter — full homepage view