Two landing pages for acrypto media & analytics brand.

Users

Both pages speak to the same kind of person: someone interested in crypto who wants quick, accessible information. The difference is the step they are taking. For the channel, it is a free follow. For the analysis service, it is a paid subscription.

My role

Sole designer, working with a marketing manager. I covered the whole process: page structure, content hierarchy, UI, responsive layouts and handoff.

Challenge

Make the value of each product clear at a glance and build trust in a complex financial niche, without overwhelming people with information.

Goals

• Design two conversion-focused landing pages that make each product’s value clear.
• Guide visitors through the key information to one primary action: subscribe to the Telegram channel, or sign up for the market analysis service.
• Measure success by how little friction there is between discovering a product and completing the subscription.

Research

With a one-month timeline, I kept research minimal and focused on what the audience wants: fast, accessible information. Two insights shaped the pages:

• Visitors need to understand the value within seconds, without explanations.
• Much of the Telegram audience arrives from phones, so the mobile version matters as much as the desktop one.

Key decisions

1. Value in seconds.

   Each page opens with what the product is and why it matters, and shows only the most important information. Anything else stays out of the way, so the main message is never buried.

2. Built for the phone too.

   Since many visitors come from mobile, I designed responsive layouts that work as well on a phone as on a desktop screen.

3. A familiar, proven structure.

   The analysis page follows a classic landing page flow: what it is, why choose it, reviews, pricing and a call to action. Visitors know how to read this structure, which lowers the effort of deciding.

4. Two pages for two levels of commitment.

   The Telegram channel is free, so its page is shorter, with no pricing or reviews, and focuses on why the format is convenient. The analysis service asks for money, so its page carries the extra blocks that earn trust.

Trust and conversion

In a complex financial niche, people are cautious about who they trust. For the paid analysis service I built trust in two ways. First, concrete proof, including reviews, so visitors see evidence instead of promises. Second, plain explanations of what they get, in language that doesn’t require expertise. For the free Telegram channel the bar is lower, so two focused blocks explaining why the format is convenient are enough.

Solution

Two landing pages built within Sandmark’s existing brand: one for the Telegram news channel and one for the market analysis product. Each has a clear hero, a focused information flow and a subscription section with the main call to action. Both are fully responsive across devices.

Outcome

In one month I delivered both landing pages with responsive layouts, working with the marketing manager to keep the pages aligned with the company’s goals.